Zahra ZoghiProduct Designer

Hi, I'm Zahra , a painter turned product designer . I make products with a lot of rules feel simple.

Product designer at Classeh, on AI learning and voice AI. Before that, two years designing AI travel planning and booking at PlaninGo. On the side, freelance projects in healthcare and e-commerce.

Open to product design roles · remote
Products I've designed for PlaninGo.ai FahmYar Tamas Hooshmand URYVA Enamel AI Abouraihan Online store platform

Selected work04

Each case shows the problem, my part, the decisions and an honest status.

FahmYar — AI-supported learning for school studentsClasseh · 2026
Missions live · game in designReplaced a productivity percentage with seven named building states.
PlaninGo.ai — AI travel planning and bookingPlaninGo · 2024–26
Live productSplit look-alike markup rules into three labelled tables.
URYVA — First-release UX for an AI platformRelease UX
Partly live · launch in progressPrivate by default, AI always labelled, consent you can withdraw.
Tamas Hooshmand — Voice AI for businessesClasseh · 2026
MVP handed off · panel liveRenamed Agent to Assistant and Campaign to Action, the words businesses use.

More work

Smaller projects, without full case studies yet.

Enamel AIDoctor web app for a dental clinic product: core daily workflows redesigned with dentists, the product team and an overseas client, refined through Figma feedback and review calls.Redesign · freelance
AbouraihanA large home healthcare platform: finding and comparing a specialist, then scheduling and confirming a request, across the key pages of the booking experience.Product design · freelance
Online store platformLaunching and running an online store: the shopping experience, customisable store structure, a management panel, and a written product definition with a proposed development path.Product design · freelance
HobziClass discovery, provider workflows and a visual identity.Exploration
PCB Order PlatformCustomer and admin panels for placing and tracking PCB orders.Exploration

How I work

Behaviour first, pixels second, and I stay with the team until it ships. Happy to walk through a real spec in an interview.

Behaviour first

The flow, the states and the edge cases (empty, partial, locked, failed) before any screen is polished.

Made to be built

Wireframes, UI and prototypes you can review and build from, including how people stay in control of AI.

Through to launch

Specs that survive handoff, design QA with engineers, and a plan for what to measure once it's live.

Two languages

Short, clear interface text, and layouts that work in Persian, right to left, as well as in English.

About

Portrait of Zahra Zoghi

Most of my work is the part between screens: the states, the rules and the edge cases.

I work remotely from Mashhad with product and development teams. I started as a design intern at Classeh, spent two years at PlaninGo designing AI travel planning and booking, and came back to Classeh in May 2026. Alongside, I've taken on freelance product design in healthcare and e-commerce, including a large home-care platform. There I design the Tamas Hooshmand panel and work on FahmYar's missions, game rules and measurement. On each of these teams I've been the only product designer. Before product design, I studied painting.

  1. May 2026 — nowProduct Designer · Classeh
  2. Apr 2024 — Mar 2026Product Designer · PlaninGo.ai
  3. AlongsideFreelance Product Designer · Abouraihan, online store platform, Enamel AI
  4. Dec 2023 — Apr 2024UI/UX Design Intern · Classeh
  5. 2018 — 2023B.A. Painting · Mohaghegh Ardabili University
  • SkillsUser flows and information architecture · interaction and UI design · wireframes and prototypes · requirements and product logic · states and edge cases · UX writing · right-to-left design · documentation and developer handoff · design QA · usage data and feedback review
  • ToolsFigma · ChatGPT · Claude · AI-assisted HTML prototyping · Google Sheets · GA4
  • DomainsTravel · education · health · e-commerce · AI and voice AI